Customer feedback in a touch
One of the cornerstones of customer survey management in quantitative surveys is the selection of the survey data collection methodology. In the digital age, online surveys and touch screen surveys are the most frequently used ones for surveys at the point of sale, point of care and point of service.
CREOSO's worldwide renowned Digivey survey software was designed with touch screen data collection in mind as the directness and speed of touch technology makes the data collection process more comfortable and quicker for the respondents. After all, without customers willing to share their experience they had with a product or service there would be a missing link vital to the success of a business.
When to decide which data collection technique to use?
This should determined prior to commencing a research project as it is important to determine in an early stage of the project where the respondents for the project can be reached.
5 outstanding advantages of the touch screen survey data collection technique
- Fastest data collection methodology - yielding more results in less time
- Easier to survey respondents from all walks of life thanks to the high acceptance of touch computers
- Interactive survey questionnaire that asks only relevant questions dependent on earlier answers
- Prompt access to reliable and actionable information
- Suitable for self-service
More information on touch technology.
Selection of touch screen survey equipment
Touch screen survey data collection can be achieved with handheld survey devices, survey stations for desktop, wall-mount or pole-mount and survey kiosks.
